Driven by a focused mission to bring tired assets back to life.
Somers Capital is a vertically integrated boutique hotel investment firm comprised of industry leading executives. With an in-house property management company and direct booking platform, our firm is able to perform at levels superior to competitors. We are driven by a focused mission to bring tired assets back to life while improving guest experiences and the communities for each property in our portfolio.
Our Investment Strategy
Somers Capitals’ disciplined investment approach focuses on targeting under-performing, well located properties. We aim to identify assets in markets with strong fundamentals and growing tourism metrics. All of the properties we acquire have strong value-add characteristics that allow us to reposition the asset through capital improvements, renovations to both exteriors and interiors, improvements in operations, decreasing expenses, and improvements to marketing. With our in-house property management company, we are able to operate each asset free of onsite management which gives us full control and allows us to effectively implement the property’s business plan immediately upon acquisition. Throughout the due diligence process, our acquisitions team works closely with our asset management team, property management team, and construction team to formulate a unique business plan for each asset we acquire.
Our Team
Rich is an active real estate investor and entrepreneur holding a portfolio of apartments and boutique hotels valued in excess of $75M. He is the Founder of Somers Capital, which currently holds an investment fund and targets underperforming boutique hotels in well-located areas.
Rich hosts a top 1% business & real estate podcast, The Rich Somers Report, where he interviews top entrepreneurs and investors from all over the world. He also hosts the largest real estate networking event in his local city of San Diego, Beers & Deals.
Rich Somers
CEO & Founder
Alex Johnson
Director of Investor Relations
Andrea Beckwith
Director of Operations
Monica Sclar
Director of Hospitality
Lauren Turpie
Executive Assistant
Jordan Moody
Content Manager
Megan Heileman
Director of Marketing
We self manage all of our assets
- We self manage all of our assets through our hospitality brand, Excelsior Stays, allowing us to be vertically integrated and have full control over our NOI.
- 5,000+ Five-Star Reviews from guests across 8 markets.
Hotel Dega
Sonoma Coast, CA | Acquired April 2024
Hotel Zindel
San Diego, CA | Acquired May 2023
Black Sands Inn
Shelter Cove, CA | Acquired Aug 2022
The Lodge
Lake Chelan, WA | Acquired Dec 2023