Driven by a focused mission to bring tired assets back to life.
Somers Capital is a vertically integrated boutique hotel investment firm comprised of industry leading executives. With an in-house property management company and direct booking platform, our firm is able to perform at levels superior to competitors. We are driven by a focused mission to bring tired assets back to life while improving guest experiences and the communities for each property in our portfolio.
Our Investment Strategy
Somers Capitals’ disciplined investment approach focuses on targeting under-performing, well located properties. We aim to identify assets in markets with strong fundamentals and growing tourism metrics. All of the properties we acquire have strong value-add characteristics that allow us to reposition the asset through capital improvements, renovations to both exteriors and interiors, improvements in operations, decreasing expenses, and improvements to marketing. With our in-house property management company, we are able to operate each asset free of onsite management which gives us full control and allows us to effectively implement the property’s business plan immediately upon acquisition. Throughout the due diligence process, our acquisitions team works closely with our asset management team, property management team, and construction team to formulate a unique business plan for each asset we acquire.
Our Team
Rich Somers
Founder & CEO
Rich is an active real estate investor and entrepreneur holding a portfolio of real estate valued in excess of $50 Million. Rich hosts a real estate and business podcast, “The Rich Somers Report”, where he interviews top real estate investors, entrepreneurs, and athletes from all over the world. Rich also co-hosts two monthly real estate networking events in his local city of San Diego. A graduate of California State University San Marcos College of Economics, Rich is passionate about building wealth for his team and investors through commercial real estate.
Alex Johnson
DIRECTOR OF INVESTOR RELATIONS & EXECUTIVE ASSISTANT
Lauren DuBois
DIRECTOR OF ASSET MANAGEMENT
Jennifer Bube
Director of Strategic Growth & Experience
Andrea Beckwith
Director of Operations